VP, Finance - Motivate Design, LLC
The Monetary Value of YouX
It is often difficult to justify why a piece of a company’s budget should be devoted to UX, much less incorporating UX into a company’s ethos. However, once one compares the increase in value an organization experiences upon the adoption of UX to those that have not, it becomes quite clear that UX isn’t just a philosophy to read about, but truly a culture to adopt.
Throughout my career, I have been intimately involved in all facets of the company life cycle, including office expansions; Friends, Family, Angel and Series A Capital Raises up to $5M. I’ve leveraged these experiences to create a value for UX by approaching challenges as opportunities, by investigating gaps and then filling them and by optimizing departments to increase income and cash flows.