Holly Cole

Holly Cole

Holly Cole

User Experience Researcher and Strategist - Aquent/Verizon

As a user, I want a better better business methodology to define what I want and need from UX.

If personas are so rich that people will interact with another’s online persona after they die, why are we still often using a requirements matrix for user needs? Of course, we all “Want X to work” and to “Find what I want to purchase quickly”.

But for example, when a user dies and their online friends still message and interact with them on whatever platform, that’s a meaningful persona. When a person fills out all the questions on a dating site to finally try and find someone to love, that’s an (likely) stressful and meaningful persona development process. What we represent as ourselves online, our personas, are SO much more than a matrix of user needs for Agile and Lean methodologies. After a lot of research on digital interactions with the dead, personal digital persona development techniques, and experience with how enterprise business approaches what they call a user persona for the purposes of meeting a set demographic’s needs, it came to the forefront that all those things that are recreating a more interactive set of the physical community abandoned for a fence in suburbia in the mid-20th century EXCEPT business.
It is time for business to understand that relationship between who people are, who they represent digitally, and how to satisfy the needs of those entities with rich, primary and secondary, EARLY user experience research with their users.

 
My background is in fine arts and people. I’m a talker and a charmer, and nothing makes me happier than making people happy or at least more comfortable with the world around them. Especially when this comes to part of life that are commonly difficult. I like to make people feel comfortable talking about the awkward things, and I’ll be the first to start!