President / Design - 4ourth Mobile
Flatly Authentic Digital Design
Today’s world is full of open, and airy, beautiful, tediously identical, and unusable designs. Trends shouldn’t be taken too far, and we can easily make modern interfaces that work. But being authentically digital doesn’t just mean removing gradients and woodgrains. Let’s keep our principles in mind, and design for how people expect their various devices to work for them.
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who has been a DBA and a FED but has focused on designing for mobile and multi-channel products since 1999, designing the first Google mobile search, the first mobile app store (for Sprint), mobile browsers including parts of the Samsung one you might be using right now, websites like Weather.com and Lowe’s home improvement, and apps for companies like Hallmark, US Bank and Cummins diesel. Steven maintains a repository of mobile design and development information including all the content from the O’Reilly book Designing Mobile Interfaces at the 4ourth Mobile Patterns Wiki, regularly writes for UX Matters magazine, and UX Magazine, among other writing and speaking.